When Your WordPress Website Fails You


One of the most challenging aspects of running a small business or nonprofit is choosing the right tools for the tasks you need to accomplish.

If you choose the wrong tool, you end up chasing your tail and wasting tons of time. In the process, some of your best strategies may fall apart.

I talked about how hay hooks changed my life in my last email. When I started using them to wrangle the oversized bales hay for our family’s goats, I saved my back, sped up the time it took to complete the task, and best of all, they made me cuss less. 🙂

This concept also applies to your website. I have often seen the wrong tools used. But what I have noticed even more often is that the right tools are used the wrong way, which has caused significant problems.

WordPress is my tool of choice for web development. It is an open-source framework that is an excellent solution for various web development projects. In addition, it is incredibly flexible and customizable.

However, many clients have come to me with poorly built, poorly structured, and poorly thought out WordPress-based websites. The root causes of these problems are far-reaching. They include a lack of cohesive strategy, out-of-date themes, and an over-dependence on plugins. Generally, these clients didn’t have a problem with WordPress; they were experiencing a carelessly implemented website that didn’t perform well.

These websites are often built like a house of cards, and they cost their owners time, money, frustration, sales conversions, and fundraising dollars.

Over the years, small business owners and nonprofit leaders have contacted me because their websites had failed them. They may have been hacked, down and offline, impossible to update, bloated, not mobile-friendly, or loaded so slowly that they were practically unusable.

These clients often come to me saying, “we need a new website platform because WordPress is awful.”

But here’s the thing, it’s not that WordPress is awful. It is that someone used an excellent tool the wrong way.

It’s a little bit like me trying to use a shovel to move hay bales. I could do it, but I would probably become highly frustrated. I would want to quit. I would cuss a lot. And I would conclude that shovels are stupid.

If you are looking for a technology solution, especially a new website, Liminal Creative is here to help. We can help dig into the real problems you are working to solve and find a solution for you that works incredibly well.

It’s time to stop moving hay bales with a shovel.

Todd Hiestand

Todd has over 20 years of experience as a leader in the nonprofit sector. He has served in a wide variety of roles, guiding digital marketing, technology, fundraising, eCommerce, and communications strategies. His expertise in developing systems and processes has helped launch organizations and sustain growth over time.