Use the right tools, the right way.


TLDR: You need the right tool, used the right way, to get the most effective results. 

For the last year or so, I have been moving hay bales the completely wrong way. My wife and I have six goats. They are freaking adorable, and they are part of our family at this point. We moved them to a new farm during the pandemic, and we are responsible for purchasing and storing the hay they eat every day.

Hay bales are about four feet long, 21 inches wide, and 16 inches high and usually bundled by two or three ropes. They are bulky and heavy. Until this past weekend, I moved them around by grabbing the ropes and lugging them around the barn. I’ve hurt myself multiple times, moving them this way. I’m not a spring chicken anymore.

But, everything changed for me the last time we picked up hay from a local farmer. Finally, finally, I had the right tool. Using his handy-dandy hay hooks, this farmer, who appeared to be in his 70s, was whipping these hay bales around with ease. I immediately felt an appropriate amount of embarrassment.

At that moment, I figured out that I had been doing it all wrong. What I was doing was working. But, unfortunately, it was not working very well. It was not only inefficient, but it was also painful.

This idea translates to so many different areas of life. Using the right tool, the right way will give you the best results. Sure, you can try it your way. You might even get the job done. But you might end up hurting yourself in the process.

Today I finally got my very own set of hay hooks. They are a total game-changer. The bales were still heavy, but they were 200% more manageable than the way I was doing it before. I’ve learned my lesson, and I’m never going back.

This principle can be applied to how we lead our organizations: we need the right tools, used the right way, to get the most effective results.
When it comes to your marketing, fundraising, and communications, there are countless tools out there that can help you to be more effective. And in this digital world, if you have a problem, someone has likely created a tool to solve it.

One of the more fun things I get to do in my work is helping clients solve their problems by researching and implementing the right tools the right way.

Sometimes I build strategies for the tools my clients already use. We also discover and implement new tools to add to their toolbelt — tools for websites, social media, fundraising, communications, and more.

What problems are you facing right now? Let’s explore the possibility of working together to find the right tool that you can use the right way to achieve the results you are looking for.

Todd Hiestand

Todd has over 20 years of experience as a leader in the nonprofit sector. He has served in a wide variety of roles, guiding digital marketing, technology, fundraising, eCommerce, and communications strategies. His expertise in developing systems and processes has helped launch organizations and sustain growth over time.