Insights

Thoughts and expertise on strategy, branding, and donor engagement across the urban and international community development landscape.

An Open Letter to Nonprofit Leaders

By Todd Hiestand

Dear Nonprofit Leaders, We see you. We see you juggling responsibilities and wearing hats you never thought you’d need to wear. We see you putting in long hours and fighting through emotional fatigue, all to feel like you still may not be doing enough. And we know that in spite of it all, you’re showing…

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Amplify Your Mission: Why Effective Branding Is Crucial for Nonprofits

By Bill Cummings

Is your branding and messaging as compelling as your mission? The work your nonprofit does day in and day out is crucial to the communities and lives that you change. But being devoted to your cause means that some things inevitably get sidelined. We know from our work with nonprofit leaders that when your work…

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Key Strategies for Scaling and Sustaining Your Nonprofit Mission

By Bill Cummings

The people we work with are catalysts for change, and we want to see their nonprofits and social enterprises doing the best they can for as long as possible. But in order to expand their reach and maximize impact, they have to be mindful of how they grow—that is, their scalability and sustainability. Our team…

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Never Miss an Insight

An Open Letter to Nonprofit Leaders

By Todd Hiestand

Dear Nonprofit Leaders, We see you. We see you juggling responsibilities and wearing hats you never thought you’d need to wear. We see you putting in long hours and fighting through emotional fatigue, all to feel like you still may not be doing enough. And we know that in spite of it all, you’re showing…

Read More

Amplify Your Mission: Why Effective Branding Is Crucial for Nonprofits

By Bill Cummings

Is your branding and messaging as compelling as your mission? The work your nonprofit does day in and day out is crucial to the communities and lives that you change. But being devoted to your cause means that some things inevitably get sidelined. We know from our work with nonprofit leaders that when your work…

Read More

Key Strategies for Scaling and Sustaining Your Nonprofit Mission

By Bill Cummings

The people we work with are catalysts for change, and we want to see their nonprofits and social enterprises doing the best they can for as long as possible. But in order to expand their reach and maximize impact, they have to be mindful of how they grow—that is, their scalability and sustainability. Our team…

Read More

Yes, You Do Need That Rebranding Project: Why a Cohesive Brand Yields Growth

By Bill Cummings

We believe that nonprofit organizations drive hope and positive change in our world. Especially for organizations working with people in urban communities and developing countries, their missions are fueled by passion and the unwavering desire to make a difference in their communities. However, even with the noblest intentions, many nonprofits struggle to connect deeply with…

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Beyond Stereotypes: Ethical Storytelling in Social Impact Organizations

By Todd Hiestand

One of the many joys of creating brand strategies for the social impact organizations we work with is getting to know the heroes of their stories — the people they serve. It is a privilege to share incredible stories of strength and resilience. When creating content for organizations, there’s a principle we use to anchor…

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Celebrating Growth and New Additions at Liminal Creative

By Bill Cummings

In January, we (Bill and Todd) merged our consulting businesses and launched the new Liminal Creative. The last 12 months have been a wild ride. We have served incredible clients by coming alongside them in their rebranding, website redesign, naming, key messaging, annual reports, copywriting, graphic design, storytelling, communications, and fundraising strategies. We have grown…

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Embracing Complexity, Inspiring Clarity: Crafting Core Messaging for Nonprofit Organizations

By Todd Hiestand

Another common expression here at Liminal Creative is, “Own the complexity, pass on clarity.” Nonprofit organizations are doing some of the most complex work in the world. These organizations are working every day to offer solutions to the world’s most challenging problems — issues like extreme poverty, hunger, systemic racism, trauma, human trafficking, and violence.…

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Challenging the Status Quo: Rethinking Mediocre Practices in Your Organization

By Todd Hiestand

“It works just well enough to make you think you should keep on doing it?” This is a constant refrain here at Liminal Creative. We often create habits, routines, and processes that work just well enough to make us think we should keep on doing them. We continue doing these things… Because they are comfortable.…

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Four Important Qualities of Brand Messaging For Community Based Organizations

By Bill Cummings

In certain circles, those who are involved in communications have had the idea that “context is king” ingrained in their minds. The phrase conveys the importance of making sure that we understand and make clear to others what the context is when attempting to get our thoughts and ideas across.  We still believe that context…

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