Brand Voice Questionnaire Name(Required) First Last Email(Required) Organization(Required) When people interact with our brand, what do we want them to THINK?(Required)When people interact with our brand, how do we want them to FEEL?(Required)When people interact with our brand, what do we want them to DO?(Required)How are you different than other organizations in the same field?(Required)What kind of perception shift do you want to facilitate with a new or updated brand? (how you’re currently perceived to how you’d like to be perceived).(Required)What is a brand you find to be aspirational? And why?(Required)You don’t want to emulate them directly, but identify how and why their voice resonates with you.Adjectives That Describe Our Organization's Voice(Required)Please check up to six adjectives that best describe your organization's voice. Academic Adventurous Affable Altruistic Ambitious Artistic Assertive Bold Capable Casual Charismatic Charming Cheerful & Upbeat Colorful Compassionate Competent Confident Conscientious Courageous Cultured Deadpan/Dry Humor Dependable Discreet Dutiful Encouraging Energetic Enthusiastic Exuberant Fair Fearless Formal Friendly Gregarious Helpful Honest Humble Imaginative Impartial Independent Intellectual Intentional Intimate Keen Lively Meticulous Observant Optimistic Orderly Persistent Precise Relational Reliable Sarcastic Sociable Serious Smart Trusted Unexpected Valiant Wise Young and Trendy Other If you selected "Other" above, please add additional words here Top Three Words(Required)From the boxes checked above, what are the top three words that convey how you would like the general public to perceive your organization's voice/personality?