Brand Voice Questionnaire Name(Required) First Last Email(Required) Organization(Required) When people interact with our brand, what do we want them to THINK?(Required)When people interact with our brand, how do we want them to FEEL?(Required)When people interact with our brand, what do we want them to DO?(Required)How are you different than other organizations in the same field?(Required)What kind of perception shift do you want to facilitate with a new or updated brand? (how you’re currently perceived to how you’d like to be perceived).(Required)If your brand was a well-known person or character, who would it be?(Required) What is a brand you find to be aspirational? And why?(Required)Website You Love #1 Website You Love #2 Please list any characteristics, tones, or colors that you DON'T want associated with your brand.(Required)Adjectives That Describe Our Organization's Voice(Required)Please check up to six adjectives that best describe your organization's voice. Academic Adventurous Affable Altruistic Ambitious Artistic Assertive Bold Capable Casual Charismatic Charming Cheerful & Upbeat Colorful Compassionate Competent Confident Conscientious Courageous Cultured Deadpan/Dry Humor Dependable Discreet Dutiful Encouraging Energetic Enthusiastic Exuberant Fair Fearless Formal Friendly Gregarious Helpful Honest Humble Imaginative Impartial Independent Intellectual Intentional Intimate Keen Lively Meticulous Observant Optimistic Orderly Persistent Precise Relational Reliable Sarcastic Sociable Serious Smart Trusted Unexpected Valiant Wise Young and Trendy Other If you selected "Other" above, please add additional words here Top Three Words(Required)From the boxes checked above, what are the top three words that convey how you would like the general public to perceive your organization's voice/personality? Use the sliders below to describe the vibe you want your brand to have based on the following questions:Do you want your brand to be strong & durable (1) or soft & empathetic (10)?(Required)Do you want your brand to be hip & cool (1) or mature & stable (10)?(Required)Do you want your brand to be luxurious (1) or economical (10)?(Required)Do you want your brand to be modern (1) or classic (10)?(Required)Do you want your brand to be dynamic & fun (1) or formal & serious (10)?(Required)
