Brand Strategy

Your brand extends well beyond your name and your logo; it creates a lasting impression that results from everything experienced by people who encounter your organization through all facets of your messaging.

Our brand strategy process is an opportunity for us to listen to and learn from you as you help us understand the heart of your work.

Through a series of questionnaires and listening sessions, we work with you to unearth the core messaging that describes who you are, what you do, and, most importantly, why you do the work you do.

At the conclusion of the process, we deliver a document that establishes clear and compelling messaging and serves as the filter through which all of your internal and external content and messaging flows, regardless of the medium.

Your brand strategy document will also serve as an essential resource for vetting and onboarding future board and staff members to ensure alignment around your core messaging.

Brand Strategy Offerings

Basic

  • Why Statement
  • Vision Statement
  • Mission Statement
  • Core Values
  • Tagline
  • Problem & Solution Statements
  • Narrative (About Us)

Starts at: $4000

Comprehensive

  • Why Statement
  • Vision Statement
  • Mission Statement
  • Core Values
  • Tagline
  • Brand Voice & Personality
  • Problem & Solution Statements
  • Programs/Services
  • Central Characters in Your Story
  • Positioning
  • Target Audience
  • Calls to Action
  • Narrative (About Us)
  • Elevator Pitch

Starts at: $8000

“Liminal Creative understood the needs of our organization and gave us a product that was a solid fit. They are great to work with, deliver on time, and are exceptional at their craft. I wish I’d known about their work years ago.”

Chad Heyward | President, Accord Network

“’Thank you’ doesn’t even begin to describe how grateful we are for all your support during the rebrand. Working with the Liminal Creative team could not have been more seamless and enjoyable. You listened to us, were patient with our waffling, and consistently provided thoughtful, respectful guidance. We’re looking forward to many more projects with you!”

Jenny McGlone | Co-founder and Brand Director, Mathkind

“Liminal Creative did an excellent job in helping us elevate our mission because they took the time to understand the heart of our work. We’re grateful for their thoughtful guidance and high caliber work with our brand messaging guide, website, and logo design.”

Audrey Moore | Chief Executive Officer, Lift Up the Vulnerable

"Liminal's work is exceptional. Everything they have crafted for us has better both in terms of our outward facing presentation and the mechanics of our transactions. They are responsive, deeply understands our mission, and we love working with them."

Mike Mercer | President, Compassion First

“Liminal Creative is a special creative agency. They were able to strategize and consider the big picture; not just our immediate need. I was grateful for their prior experience and ability to think critically about the larger social issues that our organization needed to address in our work with them. They guided me toward wider thinking on our project and the needs we face in a 'post 2020' world.”

Insil Kang | Communications Director, Village Church

Get started with clear and compelling brand messaging today

Contact us today to start a conversation about how we can work together to bring clarity to your marketing, fundraising, and communications.