Liminal Creative Blog


What Makes You Cry?

By Bill Cummings | September 27, 2021

I spent the first half of my adult life resisting the urge to cry, likely because I bought into societal messages regarding masculinity. I often found myself moved by certain circumstances or topics, but my emotions would get lodged somewhere between my chest and throat. Later in life, I discovered that the things that moved…

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What Do Pumpkin Spice Lattes Have to Do With Year-End Fundraising Campaigns?

By Bill Cummings | August 23, 2021

Few things make me do a double-take more than walking into Target or Walgreens in late August and being confronted by shelves upon shelves of Halloween candy and decorations. Just last week, Dunkin’ introduced its pumpkin-spice menu earlier than ever before. It seems, ahead of tasting the first bite of our kids’ Halloween loot, we’re…

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Introductions and Lasting Impressions

By Bill Cummings | July 28, 2021

Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can you tell me about yourself?” If you’re anything like me, you’ve experienced an increased heart rate, palms getting a little sweaty, heat traveling to your face as your mind…

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When Your WordPress Website Fails You

By Todd Hiestand | March 25, 2021

One of the most challenging aspects of running a small business or nonprofit is choosing the right tools for the tasks you need to accomplish. If you choose the wrong tool, you end up chasing your tail and wasting tons of time. In the process, some of your best strategies may fall apart. I talked…

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Use the right tools, the right way.

By Todd Hiestand | February 1, 2021

TLDR: You need the right tool, used the right way, to get the most effective results.  For the last year or so, I have been moving hay bales the completely wrong way. My wife and I have six goats. They are freaking adorable, and they are part of our family at this point. We moved…

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Let’s talk about end of year giving and recurring giving

By Todd Hiestand | December 9, 2020

I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, are considered to be the “special sauce” of sustaining a nonprofit organization for the long term. The challenge is that most people don’t think of…

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A Liminal Short Story about Moving from Oregon to Pennsylvania

By Todd Hiestand | December 1, 2020

Moving from Pennsylvania to Oregon was one of the craziest and most unsure things that Melanie and I have done together. In this “liminal” space, we learned and grew like never before. If we dare to embrace them, liminal moments are ripe with potential for growth and grace. The word “Liminal” means: “that space in-between…

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Holistic Digital Strategy for Nonprofits

By Todd Hiestand | November 11, 2020

People aren’t one-dimensional. Your digital content mustn’t be either.  When it comes to digital marketing plans and management, we need to emphasize how important it is to engage the whole person. This means more than simply focusing your marketing efforts on getting people to donate to your cause. Donations are vital to your work, but…

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