Liminal Creative Blog

Few things make me do a double-take more than walking into Target or Walgreens in late August and being confronted by shelves upon shelves of Halloween candy and decorations. Just last week, Dunkin’ introduced its pumpkin-spice menu earlier than ever before. It seems, ahead of tasting the first bite of our kids’ Halloween loot, we’re…

Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can you tell me about yourself?” If you’re anything like me, you’ve experienced an increased heart rate, palms getting a little sweaty, heat traveling to your face as your mind…

One of the most challenging aspects of running a small business or nonprofit is choosing the right tools for the tasks you need to accomplish. If you choose the wrong tool, you end up chasing your tail and wasting tons of time. In the process, some of your best strategies may fall apart. I talked…

TLDR: You need the right tool, used the right way, to get the most effective results.  For the last year or so, I have been moving hay bales the completely wrong way. My wife and I have six goats. They are freaking adorable, and they are part of our family at this point. We moved…

I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, are considered to be the “special sauce” of sustaining a nonprofit organization for the long term. The challenge is that most people don’t think of…

Moving from Pennsylvania to Oregon was one of the craziest and most unsure things that Melanie and I have done together. In this “liminal” space, we learned and grew like never before. If we dare to embrace them, liminal moments are ripe with potential for growth and grace. The word “Liminal” means: “that space in-between…

People aren’t one-dimensional. Your digital content mustn’t be either.  When it comes to digital marketing plans and management, we need to emphasize how important it is to engage the whole person. This means more than simply focusing your marketing efforts on getting people to donate to your cause. Donations are vital to your work, but…