Liminal Creative Blog

line2

How Is That Working Out For You?

By Todd Hiestand | September 28, 2022

“It works just well enough to make you think you should keep on doing it?” This is a constant refrain here at Liminal Creative. We often create habits, routines, and processes that work just well enough to make us think we should keep on doing them. We continue doing these things… Because they are comfortable.…

Read More

Crisis & Generosity

By Todd Hiestand | July 5, 2022

“We don’t want to ask for help when people are hurting so badly.” In 2020, as the pandemic’s effect on the economy started unfolding, nonprofits questioned their future. What was going to happen with the economy? Would people still give during a global crisis? Would current donors start giving to other immediate needs affected by…

Read More

Your Year-End Campaign Starts Now

By Todd Hiestand | January 10, 2022

Congratulations! You made it through what is most likely the most lively time of year for your organization — the year-end fundraising season! Whether you exceeded your goal or fell just short, we are sure you did a great job telling your story, connecting with donors, and making appeals that helped to move your mission…

Read More

The New Liminal Creative: Merging With Groundswell

By Todd Hiestand | December 21, 2021

Liminal Creative is growing! I (Todd) am excited to officially announce that as of January 1, 2022, Liminal Creative is merging with Groundswell, whose founder, Bill Cummings will join our team as Co-Owner and Co-CEO. Bill has been a good friend of Todd’s for over ten years and is a seasoned nonprofit founder, leader, marketer,…

Read More

What do we mean by “Liminal”

By Todd Hiestand | December 15, 2021

The word “Liminal” means: “that space in-between where you are now and where you want to be in the future.” Everyone goes through at least one major liminal time in their lives. It’s a weird space. It’s unsettled. It’s uncomfortable. Far too often, it’s downright painful. In liminal times, you know you are not where you…

Read More

When Your WordPress Website Fails You

By Todd Hiestand | March 25, 2021

One of the most challenging aspects of running a small business or nonprofit is choosing the right tools for the tasks you need to accomplish. If you choose the wrong tool, you end up chasing your tail and wasting tons of time. In the process, some of your best strategies may fall apart. I talked…

Read More

Use the right tools, the right way.

By Todd Hiestand | February 1, 2021

TLDR: You need the right tool, used the right way, to get the most effective results.  For the last year or so, I have been moving hay bales the completely wrong way. My wife and I have six goats. They are freaking adorable, and they are part of our family at this point. We moved…

Read More

Let’s talk about end of year giving and recurring giving

By Todd Hiestand | December 9, 2020

I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, are considered to be the “special sauce” of sustaining a nonprofit organization for the long term. The challenge is that most people don’t think of…

Read More

A Liminal Short Story about Moving from Oregon to Pennsylvania

By Todd Hiestand | December 1, 2020

Moving from Pennsylvania to Oregon was one of the craziest and most unsure things that Melanie and I have done together. In this “liminal” space, we learned and grew like never before. If we dare to embrace them, liminal moments are ripe with potential for growth and grace. The word “Liminal” means: “that space in-between…

Read More

Holistic Digital Strategy for Nonprofits

By Todd Hiestand | November 11, 2020

People aren’t one-dimensional. Your digital content mustn’t be either.  When it comes to digital marketing plans and management, we need to emphasize how important it is to engage the whole person. This means more than simply focusing your marketing efforts on getting people to donate to your cause. Donations are vital to your work, but…

Read More