Liminal Creative Blog

In January, we (Bill and Todd) merged our consulting businesses and launched the new Liminal Creative. The last 12 months have been a wild ride. We have served incredible clients by coming alongside them in their rebranding, website redesign, naming, key messaging, annual reports, copywriting, graphic design, storytelling, communications, and fundraising strategies. We have grown…

Another common expression here at Liminal Creative is, “Own the complexity, pass on clarity.” Nonprofit organizations are doing some of the most complex work in the world. These organizations are working every day to offer solutions to the world’s most challenging problems — issues like extreme poverty, hunger, systemic racism, trauma, human trafficking, and violence.…

“It works just well enough to make you think you should keep on doing it?” This is a constant refrain here at Liminal Creative. We often create habits, routines, and processes that work just well enough to make us think we should keep on doing them. We continue doing these things… Because they are comfortable.…

“We don’t want to ask for help when people are hurting so badly.” In 2020, as the pandemic’s effect on the economy started unfolding, nonprofits questioned their future. What was going to happen with the economy? Would people still give during a global crisis? Would current donors start giving to other immediate needs affected by…

Congratulations! You made it through what is most likely the most lively time of year for your organization — the year-end fundraising season! Whether you exceeded your goal or fell just short, we are sure you did a great job telling your story, connecting with donors, and making appeals that helped to move your mission…

Liminal Creative is growing! I (Todd) am excited to officially announce that as of January 1, 2022, Liminal Creative is merging with Groundswell, whose founder, Bill Cummings will join our team as Co-Owner and Co-CEO. Bill has been a good friend of Todd’s for over ten years and is a seasoned nonprofit founder, leader, marketer,…

The word “Liminal” means: “that space in-between where you are now and where you want to be in the future.” Everyone goes through at least one major liminal time in their lives. It’s a weird space. It’s unsettled. It’s uncomfortable. Far too often, it’s downright painful. In liminal times, you know you are not where you…

One of the most challenging aspects of running a small business or nonprofit is choosing the right tools for the tasks you need to accomplish. If you choose the wrong tool, you end up chasing your tail and wasting tons of time. In the process, some of your best strategies may fall apart. I talked…

TLDR: You need the right tool, used the right way, to get the most effective results.  For the last year or so, I have been moving hay bales the completely wrong way. My wife and I have six goats. They are freaking adorable, and they are part of our family at this point. We moved…

I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, are considered to be the “special sauce” of sustaining a nonprofit organization for the long term. The challenge is that most people don’t think of…