Liminal Creative Blog

Congratulations! You made it through what is most likely the most lively time of year for your organization — the year-end fundraising season! Whether you exceeded your goal or fell just short, we are sure you did a great job telling your story, connecting with donors, and making appeals that helped to move your mission…

Liminal Creative is growing! I (Todd) am excited to officially announce that as of January 1, 2022, Liminal Creative is merging with Groundswell, whose founder, Bill Cummings will join our team as Co-Owner and Co-CEO. Bill has been a good friend of Todd’s for over ten years and is a seasoned nonprofit founder, leader, marketer,…

The word “Liminal” means: “that space in-between where you are now and where you want to be in the future.” Everyone goes through at least one major liminal time in their lives. It’s a weird space. It’s unsettled. It’s uncomfortable. Far too often, it’s downright painful. In liminal times, you know you are not where you…

One of the most challenging aspects of running a small business or nonprofit is choosing the right tools for the tasks you need to accomplish. If you choose the wrong tool, you end up chasing your tail and wasting tons of time. In the process, some of your best strategies may fall apart. I talked…

TLDR: You need the right tool, used the right way, to get the most effective results.  For the last year or so, I have been moving hay bales the completely wrong way. My wife and I have six goats. They are freaking adorable, and they are part of our family at this point. We moved…

I was recently talking with a leader of a nonprofit. Our discussion was about how they wanted to focus on recurring gifts for their end-of-year campaign. Recurring donations, after all, are considered to be the “special sauce” of sustaining a nonprofit organization for the long term. The challenge is that most people don’t think of…

Moving from Pennsylvania to Oregon was one of the craziest and most unsure things that Melanie and I have done together. In this “liminal” space, we learned and grew like never before. If we dare to embrace them, liminal moments are ripe with potential for growth and grace. The word “Liminal” means: “that space in-between…

People aren’t one-dimensional. Your digital content mustn’t be either.  When it comes to digital marketing plans and management, we need to emphasize how important it is to engage the whole person. This means more than simply focusing your marketing efforts on getting people to donate to your cause. Donations are vital to your work, but…