Liminal Creative Blog

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Post-Super Bowl Reflections on Marketing & Communications

By Bill Cummings | February 14, 2022

We have some close friends in the Cincinnati area, and we’re really bummed for them that the Bengals lost last night! But it was a great game, following what we believe was the best NFL postseason of all time. The Super Bowl has become so much more than a game over the years. It has…

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Voiceless or Not Heard?

By Bill Cummings | November 8, 2021

In my twenty-five years of experience in the nonprofit sector, I can’t count how many times I have heard organizations use the phrase “we are a voice for the voiceless.” In the early days of my work in this space, I used similar phrases without giving much thought to the implication of my words. I…

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What Makes You Cry?

By Bill Cummings | September 27, 2021

I spent the first half of my adult life resisting the urge to cry, likely because I bought into societal messages regarding masculinity. I often found myself moved by certain circumstances or topics, but my emotions would get lodged somewhere between my chest and throat. Later in life, I discovered that the things that moved…

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What Do Pumpkin Spice Lattes Have to Do With Year-End Fundraising Campaigns?

By Bill Cummings | August 23, 2021

Few things make me do a double-take more than walking into Target or Walgreens in late August and being confronted by shelves upon shelves of Halloween candy and decorations. Just last week, Dunkin’ introduced its pumpkin-spice menu earlier than ever before. It seems, ahead of tasting the first bite of our kids’ Halloween loot, we’re…

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Introductions and Lasting Impressions

By Bill Cummings | July 28, 2021

Have you ever struggled with introducing yourself to a new group of people? Maybe you can relate to finding it difficult to answer when asked, “Can you tell me about yourself?” If you’re anything like me, you’ve experienced an increased heart rate, palms getting a little sweaty, heat traveling to your face as your mind…

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