About Us

We are passionate about creating lasting change in underestimated communities across the globe.

Our team has deep roots in urban and international community development work.

We believe deeply that nonprofits and social impact organizations can create lasting change in cities all over the world. We work with you to present your work with more clarity and focus so you can exponentially increase your impact.

Specializing in nonprofits focused on urban centers and underestimated communities in the US and abroad, we work closely with you to develop strategies that get the funding you need through strategic alignment and elegant design that make you stand out.

Our proven process positions your organization to attract donors and foundations looking for measurable results.

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Bill Cummings

Co-Owner / Director of Branding

Bio

Bill is an experienced nonprofit executive with a demonstrated history of founding, leading, and growing a nonprofit organization from the ground up.

He is a seasoned nonprofit founder, leader, marketer, and storyteller. He is the founder and former executive director of Lemonade International and has served in leadership positions with Zoe Empowers and Restore NYC. He works with clients on brand strategy and communications.

Bill believes strongly in deep relationships and standing in solidarity with those who are marginalized. He and his wife Cherie live in Raleigh, NC, and have been married since 1990. They have adult twin sons and a teenage daughter.

Bill holds a MA of Social and Civic Entrepreneurship from Bakke Graduate University.

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Todd Hiestand

Co-Owner / Director of Web Strategy

Bio

Todd Hiestand, an experienced web strategist, has over two decades of experience in nonprofit leadership and web development. Serving as our Director of Web Strategy, he effectively merges his technological expertise with his love for the nonprofit sector.

He is passionate about helping nonprofits grow, fulfill their mission, and help their future-defining voices be told and heard.

Throughout his career, Todd has served in full-time communications and development roles wth Pure Charity, Lemonade International, and Compassion First, while serving 100's of nonprofts as a consultuatnt.

He has been no stranger to liminal moments. He thrives in navigating the 'space in-between where you are at now, and where you want to be.' Guiding nonprofits through their web strategy challenges, he brings this same focus to his role as the Director of Web Strategy at Liminal Creative.

Todd holds a Master's degree from Missio Seminary.To learn more about Todd, visit his personal website

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Joelle Woodson

Associate Director of Branding

Bio

Joelle is a writer, art director, and actor. She’s had the pleasure of writing, world-building, and producing for Nike, Google, Chobani, Instagram, ACLU, and more. She lives in Brooklyn, NY, with her lovely cat, Theo.

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Cherie St Jean

Director of Operations

Bio

Cherie has worked in nonprofit leadership and management for more than 25 years. She is a co-founder of two nonprofit organizations and has provided leadership in the areas of operations, project management, budgeting, and finance.

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Nathalie Szejner

Senior Graphic Designer

Bio

Nathalie is an experienced designer with 10+ years of experience working with nonprofits and for-profits, serving in roles such as art director, senior graphic designer, and brand manager.

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Sommer Wisher

Business Development Specialist

Bio

Sommer is a seasoned nonprofit leader with a dentistry background, is also the Executive Director of a nonprofit dental clinic. With nearly 20 years of experience, she brings a dynamic and enthusiastic approach to her work, supporting nonprofits in clarifying their mission and fostering meaningful relationships.

Having first been a client of Liminal Creative — and now Liminal's Business Development Specialist — Sommer has firsthand experience leveraging the agency's expertise to clarify her organization's message and impact. Her commitment to accessible healthcare and her ability to inspire teams make her a valuable asset in driving positive change.

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Stephanie Kim

Web Developer

Bio

Stephanie started coding in high school and quickly discovered that she loved the field of technology. Since then, she has grown her experience in software development both at tech companies and community-based organizations. While she works toward a bachelor’s in Computer Science at Macaulay Honors College, she is a coding instructor who teaches game development to students from underrepresented communities in an after-school program.

We deliver high-quality products and services

We are tenacious in our approach to doing great work — understanding that strategy and ideas are only as valuable as the assets and projects that are executed as a result.

We collaborate

We work with a strong conviction that real change will only take place if we work together.

We are people-centered

People and relationships are at the core of our work and will always be more important than the projects we work on. (Our projects are important because they are directly connected to people!)

We are lifelong learners

We have an insatiable desire to expand our knowledge and understanding — always seeking to be on the front edge of the most current and effective solutions that propel clients toward growth and impact.

We seek diversity

We believe that our projects, our progress, and our communities will be better when we reflect the diversity of the world around us.

We have fun

We love our work and we laugh (a lot!). Our clients do hard work and we want to bring a presence of authentic joy as we do important work together.

Diversity, Equity, Inclusion & Belonging

Liminal Creative is an equal opportunity employer that values a diverse workplace and strongly encourages Black, indigenous, people of color, women, LGBTQIA+ individuals, other minority groups, and veterans to apply for open positions.

We engage in active listening to expand our understanding of diversity, equity, inclusion, and belonging in our work and client relationships. As we continually pursue growth in this area, we are committed to applying what we learn to our work and how we lead our company.

Check out our work

See how we help social impact organizations lead the way in making sense of the world.

Our Work